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BRAND: FLOH
 

FLOH: Find Life Over Here is a singles’ platform facilitating urban youth to meet and mingle for a meaningful future. It is a novel and ethical concept wherein the entire activity radiates around well focused, well constructed and purposefully communicated events. Delivering the right value experiences, this platform entices the right people into the network.

 
THE CHALLENGE
 

"Visual Branding" is what the founders of FLOH, Simran and Siddharth needed to connect the concept of this innovative platform to a universal audience.

 

Siddharth confides in and consults SR, "Visual Branding is of paramount importance because we are breaking into a new category... A customer visits our website. If within the next 1/10th of the first second she loses her interest, then you have lost her for life."

 
DESIGNING VISUAL STRATEGY
 
  • The photography for FLOH needed to have a vibrant design to connect the spirit of very relaxed individuals and the innovative concept of this platform. Here the individuals relish ethical, exciting, activity-based programs that give them the confidence of togetherness, trust and space to understand each other with no obligation to plunge into any immediate commitment. 

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  • Visuals needed to enable inhibitions to disappear amongst future members as the visual experiences of an actual event would intuitively communicate the brand’s values of nobleness of thought and purpose behind the programme.

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    WHAT WE ACHIEVED – CLIENT’S PERSPECTIVE
     

    "There are multiple stories simultaneously in each picture. It is amazing. The images have clarified our true intent as never before. There is a relaxed camaraderie and yet an absence of any intimacy. You have managed to create TRUST in the intangible values of what our proposition stands for in a very exciting and memorable fashion. In our business, trust is our brand’s value. Trust is vey critical to our success."

     
    STRATEGY OF THE VISUAL
     
     
                 
     
         
     
     
             
     
     

    Details of the process of the insight based visual storytelling that enhance and sustain a brand's value is not shown here You are most welcome to call us for a demo at

     
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