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PROJECTS
 
1  Diani - Diamonds
2  Lamborghini Aventador
3  Pony - Needle Industries
4  Fernhills RoyaalPalace
5  Furnishings
6  CWNK
7  Vivanta by Taj
8  Memories of China - Taj
9  Chamundi Textiles
10  Floh - Connecting Singles Platform
 
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Diani - Diamonds   Lamborghini Aventador
     

With a positioning of "color" and "luxury" Diani, the prestigious jewelers at UB City adapted these images across print, web and web visual marketing to connect with their specific audiences.

 

It was lights meeting lines reflections meeting curves without once loosing the character of the Lamborghini Aventador.

     
 
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Pony - Needle Industries Fernhills RoyaalPalace Resort Furnishings
 

The single and only promotional platform to showcase Needle Industry’s environment that they are so emotionally bonded with, is a 12-sheet calendar. Year after year, for over a decade, the company visually chronicled the Nilgiri landscapes, people and the eco system and showcased them for the world to see.

The makeover of the well-known luxury resort of the Maharaja of Mysore, the Ferrnhills RoyaalPalace was connected through experiential visual story telling to a mobile and Internet audience.

Layered photography and post- production techniques allowed us to use the photographic technique of "Visual Dynamic Realism" to market a new brand of furnishing – Rumors.

 
         
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Conversations with Namu Kini - CWNK Vivanta by Taj Memories of China - Taj
 

The set of this talk show was constructed around lighting techniques that captivated the intimacy of a living room based talk show that featured inspiring success stories of women. The interviewer, Namu Kini, brilliantly placed intuitive questions that constantly answered the aspirations of the target audience. Hence the lighting setup had to create an emotional 3D “Me next to you” feel. This live emotion had to empathetically communicate with realism to a greater audience on the Internet and mobile. As the lighting was a memorable visual cue in people’s mind it was an augmenting factor for the branding of the talk show.

Buyer persona based multichannel film and photography marketing of the brand's values and events was used to promote a luxury hotel in the midst of Bangalore's ever - changing environment of newer hotels, restaurants and event offerings.

A brand new luxury Chinese restaurant with a highly respected brand equity, was connected to a new-gen database of mobile audiences using downloadable high resolution videos, website and photography to create the needed visitations, leads, appointments and conversions.

 
         
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Chamundi Textiles Floh - Connecting Singles Platform    
 

Web, film and photography were used to alchemise a traditional brand to a much more modern one. Factories, offices, machinery, key people, material and sets that showcased the product were shot with only one focus - create an international brand!

A singles platform created to allow urban youth to meet and interact for a decisive future. Visual marketing in the online medium, connected with the relevant subscriber base to enhance and sustain the brand's inherent values.    
 
 
 
 
 
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