Before & After
The power of VisualStorySculpting to create STORYWORLDS that impacts brands.
We have used our VisualStorySculpting process to create branded STORYWORLDS across brands and verticals. From hospitality to real estate, interiors to architectural and still life to tourism, we have applied our process to achieve significant success outcome.
Brand Custodians, Marketing Managers, Heads of Corporate Communications and other brand owners we work with have recorded an impact on bookings, footfalls, reservations and memorable brand experience recalls.
Below is proof of how we solved a problem with immense clarity of the brand properties to create powerful, influential and inspiring visuals.
Each example will highlight briefly the process, the team and the creative methodology to produce the visuals. Sit back and enjoy the magic!
O by Tamara, Trivandrum
Challenge
The PDA is a small attached dining room to the main culinary center. The view was limited and did not show to the consumer the possibility of its usage.
Solution
Of all the tools that are used to communicate architectural space, the depth is the most powerful indicator of three dimensionality. The tables are aligned to a linear perspective along with the building beyond and the lawn below. Everything has the cool receding tones of blues and greens from the front of the camera to the rear.
The magenta pink dress moves in action against the flow so that it cuts dynamically across the view, thereby adding a heightened sense of surprise. Hence, we are able to give the consumer the view of a liberated sense of brightness and vastness of the property.
Welcomhotel by ITC Hotels, Bengaluru
Challenge
The Swizzle has been earlier photographed without any relevance to a sense of order and design aesthetics. Hence, the visual does not allow the eye to gravitate to the point of interest – the bar itself!
Solution
With a symmetrical composition in an asymmetric space, we have succeeded in creating a sense of order and balance that is both pleasing to the eye and allows faster absorption of details for the consumer. The semi circle sofas balance the eye’s passage to the straight lines of the walls, ceiling and bar in a visually pleasing manner, thus adding a sense of intimacy and privacy.
Westin Hotels & Resorts, Mumbai
Challenge
The dynamically placed suite has lost all its outwardly looking charm, brilliant light and views that align with the skyscrapers making the scene flat!
Solution
We chose a view that showed not only the bed and the bathroom but also the meeting section at the rear end. The expansive view beyond of Mumbai is evocative and painterly.
The morning light seeps in from one of the corners and hits the wall above the bed glancing around the washroom. It is both dramatic and romantic.
ITC Kohenur A Luxury Collection Hotel, Hyderabad
Challenge
The building is interestingly grey and with a structure that is uninspiring. The angular structure is hardly visible at this view point. The lake beyond and the city lights far away are not visible.
Solution
We selected an angle that reveals the width of the building, its double wedge-like shape and its inwardly inclined movement at its base. The ambient indoor lighting of the property is retained as warm so that it is complementary to the cold blue tones beyond, thus creating its own depth from the background setting.
A high-res drone was used during the magic hour and long exposure was recorded of the inner lights of the room. The overall impact is that of a dazzling jewel, set beside a turquoise lake with the city lights in the horizon.
Welcomhotel by ITC Hotels, Bengaluru
Challenge
In the lobby of ITC Bangalore, the ‘before’ visual shows flat lighting, where the green wall, the floor and the ceiling are boringly similar. The lighting of the ‘before’ is dull and not inviting.
Solution
After days of observation, we allowed a strong kicker sunlight to hit the floor and glow on the green glass wall across the entrance. The fill lights balanced the rest to give a heightened sense of elation that allowed the green outdoor to be sufficiently over exposed and hence possessed a vibrant foliage-green tone.
This treatment across all sections enhanced the brand associations of each critical part (restaurants, bar, pool, amongst others) into memorable brand properties that resonated with the audience.
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