Sudhir believes that today and even more in the future photography is not about being genre specific but about being multi genre. And with an inter disciplinary approach ,it can help businesses build focused perceptions in consumer minds.
Believing that the success of a creative artist lies in their ability to provide solutions, Sudhir armed with his punning sense of humor, crazy fetish for knowledge of the art and sciences and an obsessive yearning to make photography more meaningful, loves it when brands come to him with challenges. He just calls this all "Having fun".
As a visual strategist he is constantly developing photography techniques to help brands and businesses connect effectively with the millennial mindset. The approach helps actually to create a more focused-to-the-relevant audience photography that actually results in consumers buying into it.
His philosophy has always been to create value beyond what a pretty picture does. The value is often quantifiable and due to his unique clarity – authenticity methodology , is able to achieve positive success outcomes.
A modern photographer to successfully help a brand needs to collaborate with the multiple stakeholders who contribute towards building of the brand. Only then can the visual message design have the desired influence and impact. Therefore the “clarity” of his visual strategy approach involves engaging with stakeholders – from investors to customers – and then execute it with the authenticity in execution of the moments he experiences with them.
Over the last two decades as CEO/ Founder of VizioHub Singapore and SR Visual Strategies India, he created path breaking digital campaigns using branded photography with technology and inhouse analysis to generate immense value for some of the most significant brands in India and Singapore.
Sudhir works on case studies with brands, esp startups and brands getting launched in the markets, closely analyzing the impact of his images. Also, he has been holding workshops for photography graduate students urging them to think and build this new photography thought process guiding them through these case studies.
He is a partner in India’s most influential broadcast design firm, Dynamite Design, he also holds equity in path breaking start-ups.
He conceptualized the NewSchool - a holistic school of advertising photography that connected established stakeholders of multifarious industries and the
a)Image makers of the advertising and conceptual fields as well as the
b)Image takers of the editorial and candid wedding fields among others.
He combined his in-depth understanding of the digital space and the experience of conceptualizing and curating large visual education workshops to build Connectivate as a dynamic platform for todays educators to help them prepare India’s youth to adequately face the real life challenges of education tomorrow.
He continues to lecture at premium institutes like the Chamarajendra Academy of Visual Arts and the National Institute of Design.
Sudhir developed for over 2 decades the significance of compression curve in color to achieve full tonal values of an image through techniques and technologies before, during and past photography production.
His images have been published in more than 21 publications. His book Kerala, A Magical Odyssey is a best seller and has completed its 3rd reprint. His images are used for calendars and magazines by various brands and travel magazines including the National Geographic.
Sudhir Ramchandran began his career as an educator at the Dar es Salaam Institute of Technology for 3 years before migrating to India. In Tanzania he simultaneously began a creative career in industrial and rally sports photography for the Daily News Tanzania and soon moved to India to continue his passion for photography.
As a photographer Sudhir always created emotionally engaging imagery. His images stood out as they were known to help shape value perceptions of a brand in relevant consumers minds for numerous brands across Hospitality, Lifestyle, Industrial, Celebrity , Fashion and advertising.
His visual media work won him some of the world’s most prestigious awards including the New York Gold for fashion photography as well as the WHO,UNIDO and FAO Gold for photojournalism. See more of his awards here