WeWork has a current valuation of roughly US$20 billion. WeWork's offices are in 178 locations across the world. They opened their first office in India in mid 2017 in Bangalore. Wework, a coworking space, offers office spaces on membership.
Wework communities are mostly millennials , young entrepreneurs, company’s who want to grow , freelancers from across various vertical specialties. The environment provided by Wework is that which simulates startup life with 24/7 access to your office space, best of wifi bandwidth, uninterrupted power supply and coffee, colorful work zones creatively designed to inspire work.
The photography at Wework was about creating images that inspire these fired up minds. The conference rooms are booked by the members for those intense meetings and discussions, the idea was to get them to book more of these rooms through the app.
Since the primary usage of the images was on the app, the composition was designed as per the aspect ratio of the app layout, keeping in mind that it could also be used without cropping. The lighting was created uniform for universal reproduction across digital and print media. Also any form of cropping would result in the same feel of the place with an understanding that today digital media does not conform to set formats and the audience can access these images anywhere.