HIVE is a coworking space in the integrated lifestyle development VR Bengaluru. The Strategic thinking behind the photography was based on a study of the other well known coworking spaces across the globe – the way their visual story was told and the reasons for their popularity.
Based on the understanding the strategy was evolved to showcase the following at the HIVE in the visual strategy:
- Avoid linear boring outlays
- Look at hints of “beautiful coworking” spaces
- Appropriate color introductions
- Best in class hospitality
- Diverse Community
The images were created with an objective of building community and retaining people:
- Real people to bring in – AUTHENTICITY (Trust factor)
- Play of light and colors – EMOTIONS (Memorability)
- Selection of right people, clothing, décor elements – PREMIUM EQUITY (stakeholders)